Sally Hansen's Miracle Gel line came to us to help them celebrate a very important day - their 10th birthday to be exact!  They wanted a vibrant and celebratory video for the occasion, showing off the bold birthday shades and their revolutionary 10 day wear claims. 

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This project was exciting because we were able to break the Miracle Gel mold, and have some more fun with this OLV.  I was brought in at the ideation phase and encouraged the team to go with the vibrant balloon graphics you can see in the spot.  Then, I created boards and art directed along side a team of our SVP, ACD, and copywriter to create the spot you see below.  We also worked hand in hand with an animation studio who did a fantastic job bringing our concept to life.