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SALLY HANSEN 10th BIRTHDAY OLV

The Integer Group

Sally Hansen  |  Miracle Gel

OLV Video

Sally Hansen's Miracle Gel line came to us to help them celebrate a very important day - their 10th birthday to be exact!  They wanted a vibrant and celebratory video for the occasion, showing off the bold birthday shades and their revolutionary 10 day wear claims. 

This project was exciting because we were able to break the Miracle Gel mold, and have some more fun with this OLV.  I was brought in at the ideation phase and encouraged the team to go with the vibrant balloon graphics you can see in the spot.  Then, I created boards and art directed along side a team of our SVP, ACD, and copywriter to create the spot you see below.  We also worked hand in hand with an animation studio who did a fantastic job bringing our concept to life.

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