Neutrogena is a skin care brand proud of their science.  They came to us asking for a PDP video to explain the science-backed ingredeints in their very popular Hydro Boost line.

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For my role as an Art Director, I worked closely with a Copywriter to create a script that explained the science behind these ingredients in a digestible way.  Then I created boards and concepted the video pulling from Neutrogena assets and previous knowledge of the brand.  Once approved, I worked with a Videographer to bring the story to life with animation and editing, as well as a voice artist to create the gorgeous VO track.